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Email Marketing is an integral part of online marketing as it employs tools and techniques to Engage an audience which is looking for a product or service similar to yours and email marketing helps you to convert that enthusiastic audience to interested visitors. With the changing dynamics, the earlier concept of “Load and Send“? “Batch and Blast“? had to be dispensed with and now you have to navigate your way through a complicated landscape of customer expectations, challenging technology, government regulations and other issues old-school direct marketers never had to face.Is your email marketing campaign following email and privacy statues besides being CAN SPAM compliant?
If your email marketing strategy is based on the idea of flooding people’s Inbox with sales offers, you are simply wasting your time and money. Just put yourself in the readers shoes- we get numerous email offers everyday and unless i know who has sent me the mail then ‘click’ they go straight into the ‘junk’ pile. For any email marketing plan to succeed. it has to be permission based and targeted.Remember,when you send unsolicited email, you hurt your brand, your campaign and your sender reputation.Emails have a core value and if you want to be successful with your email marketing strategy, you need to make sure you offer something to the audience which adds value, provide information as well as motivate them towards your company’s products and service. This holds true for any marketing campaign whether it is for a small to medium scale business or for a Fortune 500 company. If you can offer the audience what they are looking for both in terms of value and information, you are not only establishing your brand but also creating a community which looks forward to the emails from your side and is interested in your company’s products and services. The idea behind email marketing is to create a viral message with value added information which is strong enough to catch the readers attention and motivate them to take action.Are you doing that currently?
Just as it is important for your email marketing campaign to be permission based, it is equally important to track your audience response to establish the success or failure of your email campaign.You can’t measure an email campaign’s success just by counting the average open and click-through rates. Instead, measure performance against your end goals. Number of transactions, demos sold, white papers downloaded, etc. will tell you if your email program is actually achieving your desired goals.You need to deploy a whole range of advanced technologies – behavioral segmentation, detailed reporting, API database integration, dynamic content, triggers and more – to drive improved results and ROI. Do you need someone to automate the email marketing campaign for you- right from designing to tracking?
You need traffic to visit your web site, but more importantly, you need those visitors to purchase from you. All the traffic in the world is no good unless you make that all-important sale and expecting anyone to make a purchase from you, from one visit to your web page is rather like a cold call on your doorstep.You need Targeted and opt in email marketing to deliver the results wrapped in an email to your Inbox daily. Are you ready to take a dive into the world of email marketing?
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